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Film production services in Dubai
WHAT IF Creative Studio produces commercials, brand films, documentaries and event films for brands, agencies, governments and broadcasters. We handle the whole job, from treatment and budget to shoot, edit and final delivery, in the UAE, Saudi Arabia and beyond.
TV commercials & brand films
Director-led commercials and brand films for TV, cinema and digital. We put forward directors suited to each brief, build the crew and cast, and manage every step through to final delivery.
Documentaries
Human stories filmed with care, in the region and abroad. From research and access to interviews, filming and the final cut, for initiatives, institutions, broadcasters and companies.
Government & event films
Opening films, national campaigns and event content for ministries, government offices and major summits, delivered on fixed dates and through strict approval processes.
Production services for visiting crews
Line production in the UAE for international production companies, broadcasters and magazines: permits, locations, local crew, equipment, casting and logistics.
Post-production
Editing, colour, sound, motion graphics and VFX, including generative AI workflows developed in-house. Available on our own productions or as a standalone service.
Music videos & content series
Music videos, multi-film campaigns and ongoing content for brands and media groups, planned to keep quality consistent across every piece.
How we work
- 01Brief & treatmentDirector options, creative approach and a clear budget.
- 02Pre-productionCasting, locations, permits, wardrobe, art and schedule.
- 03ShootCrew and equipment sized to the project.
- 04Post-productionEdit, grade, sound and VFX, with clear review rounds.
- 05DeliveryMasters and cut-downs for every platform.
Recognised by the industry
- Cannes Corporate Media & TV Awards — 2 Gold Dolphins, 2 Silver Dolphins
- Dubai Lynx — Grand Prix and Bronze, It's Possible
- Effie MENA — Silver, HSBC Sleepshopper
- Promax Asia — Gold, Best Direction, Million's Poet
- Webby Awards — Honoree
Questions we get asked
Where is WHAT IF Creative Studio based?
Our office is in Al Barsha, Dubai. We produce across the UAE and Saudi Arabia, and travel with productions when the story needs it.
Do you work directly with brands or only through agencies?
Both. We work with advertising agencies and directly with brands, government entities and broadcasters.
Can you service an international production shooting in Dubai?
Yes. We provide line production for visiting crews, including permits, locations, local crew, equipment and logistics.
Do you offer post-production on its own?
Yes. Editing, colour, sound and VFX are available as a standalone service as well as on our own productions.