MIXA - The Skin Experts Just Landed in Saudi Arabia

We partnered with MIXA to mark their grand entrance into the Saudi Arabian market. Centered around a larger-than-life 3D activation at Nahdi Pharmacy, the campaign merges the physical and digital worlds to showcase the brand's expertise in sensitive skin. From the bustling streets to the digital screen, we brought the science of the Urea Cica Repair+ line to life, creating a moment of high-impact storytelling that resonates with the local community.