Abu and Mustafa Qadura - Reading is Light (Arab Reading Challenge 2024)

'Reading is Light' is a heartfelt music video celebrating the power of knowledge and literacy, created for the UAE Arab Reading Challenge 2024. This inspiring project, produced by WHAT IF Creative Studio in collaboration with TEAM 71, is a musical tribute to the transformative magic of reading, set to uplifting lyrics and melodies that resonate across the Arab world. Crafted by a stellar team, this video features lyrics by Ayman Bahgat Amar, music by Mohamed Yehia and a mesmerizing performance by the talented Abu and Mustafa Qadura. Directed by Nasrallah Saad and Yasmine Rowling, the visuals bring the song's powerful message to life, inspiring viewers to explore the boundless opportunities that reading offers. From the timeless wisdom of Ibn Sina to the literary brilliance of Naguib Mahfouz, the video celebrates the intellectual heritage and bright future of the Arab world. The song encourages audiences to embrace reading as a journey of discovery and empowerment, beautifully captured through lyrics.